The funnel below is computed from official badge award counts (checked 2026-10-03). Read it as a difficulty map: the drop from a first session to The Highway is the steepest on the route, which means a beginner's slow opening hour is the designed wall, not a personal failure. After the first checkpoint, retention flips — most players who reach a zone continue past it.
- First Game → The Highway: 38.1% — The steepest drop of the whole route: most players decide during the opening stretch, before the first named checkpoint.
- The Highway → The Frosty Forest: 58.9% — Once players clear the first checkpoint, roughly six in ten keep pushing into the forest.
- The Frosty Forest → The Frozen City: 64.3% — Mid-route retention is the healthiest segment — the grind holds the players who reached it.
- The Frozen City → All Ice Cleared: 78.5% — Nearly four in five players who reach the last named checkpoint finish the route and close the fridge.
The practical plan for session one: keep the loop tight (sell early, upgrade immediately), follow the highway's road rather than wandering, and expect the first checkpoint to ask for your first real gear investment. Once The Highway's badge lands on your profile, the data says the hardest part of Melt The Ice is behind you — 58.9% of Highway holders go on to the forest, and most runs that pass the forest finish.
Computed from official badge awarded counts (Roblox badges API, checked 2026-10-03): each stage divides the later badge's awarded count by the earlier badge's.